Digital and IT Law
TOWERY Avocats advises and represents clients in the areas of digital law, electronic communications law, and data protection. The firm’s mission is to safeguard innovative projects, both through strategic advice and in the event of litigation.
The firm serves a diverse client base that includes startups and scale-ups, small businesses and SMEs, large international corporations, as well as investors and project developers. All clients benefit from a detailed analysis tailored to their specific risks and constraints, enabling the firm to implement legal solutions that are both appropriate and practical.
In addition, the firm assists with the drafting and negotiation of B2B IT contracts for complex projects such as the integration of SaaS, ERP, or EDM solutions—whether cloud-based or on-premises—as well as for smaller-scale projects involving standard contracts, licenses, maintenance services, or managed services.
Our support covers the entire project lifecycle, from the preparatory phase (configuration, deployment, migration, and change management) through to the production phases (support, assistance, and updates, additional developments, and reversibility). The firm is also engaged to draft specific contracts, particularly those related to software operations, co-development, open source, and database hosting and operations.
Finally, the firm assists companies with their needs B2C in drafting terms and conditions of sale and use, combining clarity, legal certainty, and regulatory compliance. Each document is designed to protect the business while instilling confidence in its customers, adhering to consumer law, digital law, and GDPR requirements, and facilitating a seamless and reassuring user experience.
In all these areas, he represents and advises his clients in IT-related litigation and in connection with expert opinions for the courts.
Data Protection Law and GDPR Compliance
In light of the ever-increasing obligations and evolving practices regarding the protection of personal data, the firm assists its clients in ensuring that their processing of personal data complies with the GDPR, the French Data Protection Act, and, more generally, with all recommendations and decisions issued by the CNIL and the EDPS.
The firm specializes in the analysis of assessing the feasibility of specific projects and conducting compliance audits, including a proposed roadmap of actions to be taken based on the findings. It also assists its clients in drafting informational documents (privacy and cookie policies, legal notices, website navigation guides, etc.) and in organizing international data transfers.
It also takes a proactive approach to anticipate legislative and regulatory changes, raise awareness among internal teams, and train employees in data protection best practices, with the aim of transforming compliance into a true strategic and operational asset for the company.
Finally, the firm advises and represents its clients in preparation for and during proceedings initiated by the CNIL (inspections and sanction proceedings).
Cybersecurity and Artificial Intelligence
The firm provides services for all types of digital projects, from conception through to implementation. It supports its clients in the creation of websites and mobile apps, as well as in the development of marketplaces, collaborative platforms, social networks, and online games.
The firm assists its clients in implementing regulations related to consumer protection and competition law, particularly the Digital Markets Act (DMA) and the Digital Services Act (DSA), as well as in complying with new security requirements arising from, among other things, NIS2 and the DORA Regulation.
In this context, the firm advises its clients on the development and implementation of internal policies governing the use of digital tools and artificial intelligence. He drafts tailored policies, formulates safety recommendations in accordance with legal and regulatory requirements, and ensures that every company has a clear and secure legal framework. It also assists its clients in complying with the European Artificial Intelligence Regulation (AI Regulation), providing guidance on specific requirements, best practices, and measures to ensure the responsible and secure deployment of their AI solutions.
Finally, the firm advises and represents its clients in court, particularly in cases involving requests to remove illegal content and investigations into the authors of disputed content…
E-commerce and E-marketing
At the intersection of digital law, data protection, and contract law, the firm advises advertising networks, agencies, advertisers, and platforms on all matters related to e-commerce and digital marketing.
He assists with the drafting, negotiation, and optimization of digital marketing contracts, and advises clients on the implementation of and compliance with regulations governing online advertising. His expertise includes regulated sectors, the protection of minors, product presentation and packaging, as well as issues related to campaign naming and branding.
The firm places a strong emphasis on ensuring the legal soundness of marketing and sales projects, enabling its clients to roll out their digital initiatives with confidence and in full compliance with regulations.
